Internet Marketing: People don't trust paid search ads |
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The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What Extent Do You Trust the Following Forms of Advertising?” paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to a surprise to any paid search marketer, but it’s also not bad news either. Paid search marketing, when done correctly, fills consumer needs. Please read New-Loong's blog to solve it.
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