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Google's 99% Of Income Via Ads

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PaidContent.org reported on Google's recent 10-K filing with the SEC this past Friday. PaidContent summarized some of the key details in that filing.

  • Google's full time staff grew about 57% from 2006 to 2007. On December 31, 2006 Google had 10,674 full-time staffers and on December 31, 2007 Google had 16,805 full-time staffers.
  • Google continues to derive 99% of its revenue from advertising. PaidContent summarizes, "Advertising revenues made up 99% of our revenues in 2005, 2006 and 2007."
  • Google's international revenues have grown as a percentage of their total revenues to 48% in 2007 from 43% in 2006.
  • Paid clicks on the Google network and members' web sites grew about "43% from the year ended 2006 to the year ended 2007."
 
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