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There are certainly other things you could measure, such as shopping cart abandonment ratios. However, for the purpose of this article, realize that the metrics listed above are general and are meant to help you construct your own.
We strongly recommend that you develop metrics that will help you answer the questions you developed when you gathered your business requirements. If you collect data, just for the sake of collecting data, you will be doing yourself a great disservice. Focus on solving business problems! Remember also that if you capture the problems that your customers truly face, then you will be able to help them. If you help them, then your company will prosper.
Before you go off and start your own usability testing, there are a few things to remember. I have only given a tiny piece of the pie. You still need to gather requirements, get a representative sample of users, use the appropriate testing tools, do the data analysis, write the report, and develop the strategy. Also, how you do your testing depends entirely on the overall business goals of the company.
One of the main points of this article is that usability testing is much more than simply watching users. We estimate that "just watching users" will net you about 20-25% of your core usability problems. That is pretty damn good, but it also means that you do not know the 75-80% remaining usability problems! To really understand your customers, and to truly take on your business challenges, then you need to think through your whole research approach. Core usability problems will slip by without allocating resources and paying attention to the entire usability testing cycle.
Edit from http://www.webword.com/moving/metrics.html ,thanks! |
