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New-Loong's definition of the content marketing: Content marketing is relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. It’s the relevant and valuable that is so important to making content work. It’s what tells your customer that you understand their needs and want to have a relationship with them.
5. Allow feedback at all costs. First, make sure you always have feedback channels. Second, once you decide, don't hold back. Even if there is negative feedback, use it to listen to your customers and improve your product. A great example of this is Microsoft Vista allowing users to outwardly badger their product on one of their own forums. By Microsoft letting this happen, they learned more about their product deficiencies than they would in any focus group. Microsoft began to make the upgrades, with cheers from those who previously criticized the operating system. And three more to chew on:
6. In any strategic marketing conversation, keep your customer content at the center. In other words, your sales information should become secondary to the content that builds relationships.
7. Start out with niche content and build from there. If your organization hasn't been great at content, don't try to do all things at once. Concentrate on an area you can truly focus and deliver targeted, valuable content to a segment of your customers. Once you're successful there, move on.
8. Experiment. Don't get stuck in the same old delivery channels. Your customers are experimenting with all kinds of devices. Go where your customers are and try some different outlets. As long as it's great content, your customers will never hold it against you.
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