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Until now, this discussion has focused on search engines that cover the whole world, but many popular search engines attract searchers from a local areajust one country or region.
If your site attracts visitors from several countries, you might want to include local search engines in you plans. But before we look at a few local search engines, keep in mind that often a worldwide search engine is also the local search engine leader. For example, Google is the #1 search engine in the United King dom, Germany, France, Italy, Netherlands, Spain, Switzerland, and Australia. Yahoo is the #1 search engine in Japan, Korea, Denmark and ...
Poland's leading Internet portal is Onet.pl (www.onet.pl), and Seekport (seekport.co.uk), a new search engine popping up in several European countries. http://www.voodoo-it.de/ is German's and http://www.voodoo.it/ is Italy's leading Internet portal.
Shopping Search Engines. One of the fastest-growing areas of search marketing is shopping search. Shopping search engines allow comparison of features and prices for a wide variety of products, and customers are flocking to them. Shopping search engines cover a wide range of consumer products, including electronics, office supplies, toys, and many others. Internet users who visit shopping sites already have a good idea of what they are looking for, with price and availability often determining from whom they buy.
Shopping search market share. Yahoo! Shopping and Shopping.com are the leaders.
Specialty Search Engines. Whereas shopping search engines locate a wide range of products, specialty search engines focus on just one or two product categories. For example,Blog search engines:
Most industries have at least one of these specialty engines, but consumer marketing has specialties, too. For example, the search facility at CNET (www.cnet.com), the computer and electronics site, shows products (as shopping search engines do), but also shows subject category matches and matching Web pages. So, searchers for "digital cameras" get a list of cameras along with their CNET reviews. This blend of product content, reviews, and comparison shopping is a near-perfect environment for electronics product marketers. |
