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Internet Marketing Glossary 3

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This is the last part of the internet marketing glossary , if some terms you do not understand, or not currently edit , please write to New-Loong, we will be added or modify it as soon as possible, thank you!

Link popularity - a measure of the quantity and quality of sites that link to your site.

Link text - the text contained in (and sometimes near) a hyperlink.

Outbound link: Outbound links send visitors away from your web site. Attitudes towards outbound links vary considerably among site owners. Some site owners still link freely. Some refuse to link at all, and some provide links that open in a new browser window.

Inbound link: Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this "free" advertising as possible, although a few sites are very particular about where the links are pointing (see deep linking).

keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

Title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Top 10 - the top ten search engine results for a particular search term.

 
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