What are web site keywords and how do I go about finding keywords that will work for me?
You may have an idea has been formed for a new online venture -- you've decided to expand your physical storefront or take on the challenge of building an Internet startup. Where do you start? Or, you have the dandiest web site with eye popping text and graphics, but you have missing keywords and was out of business quick...
Web sites revolve around traffic. No traffic = no sales. It’s a simple equation but one that many web site owners are unable to resolve. The good news is that it’s reasonably easy to select your web site keywords and deploy them, and I’m going to show you how.
Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.
To find out what people are searching for and go about selecting your keywords.
Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.
You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.
Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.
1. Firstly ask your customers how they would search for your product.
This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.
2. Expand Your Keywords into a List of Key Phrases
Starting with the obvious keyword build your spreadsheet like this:
search search engine search engine optimization search engine optimization Birmingham search engine optimization Birmingham UK
3. Got to some free keyword research tools.
Let's use the concept of a Website for a new pizza shop in Brooklyn, New York.
Trellian Keyword Discovery |
